Market Research Analyst

Job Number:

22-00737

Location:

Hybrid in Columbia, SC.

Onsite Flexibility:

Onsite, Remote

Job Description

Qualifications:

  • 3 years of experience with market research data analysis
  • Experience in qualitative and quantitative analysis
  • Demonstrate above average skills in Excel
  • Excellent analytical, critical thinking and problem-solving capabilities
  • Ability to work in a highly complex and ever-changing environment
  • Ability to persuade, negotiate, or influence
  • Ability to present to large groups (inclusive of executives)
  • Knowledge of statistics and market research methods
  • Basic to intermediate knowledge in SQL Server databases and SQL scripting to update databases preferred
  • Tableau and Qualtrics knowledge and experience preferred

Education:

  • Bachelor’s degree in Marketing, Business Administration, Statistics, or related field

Responsibilities:

  • Conducts primary and secondary market/customer/product/competitor research for various stakeholders
  • Collects/analyzes market data and provides reports
  • Provides reports to associations and internal customers on regular cadence accurately and timely
  • Conducts qualitative and quantitative market research relating to current and future products, customer satisfaction, market testing, and other measures to improve quality and sales within marketing
  • Monitors market to recognize market trends/competitor strategies and outlook/unmet customer needs/other issues that impact marketing
  • Builds and maintains a Qualtrics-based customer experience dashboard and reports

Marketing Strategy/Data Analysis

  • Provides analysis of reports to inform marketing strategies to drive initiatives
  • Supports the marketing department in monthly, quarterly, and annual metrics for distribution to marketing teams and CEOs
  • Provides Tableau development to support automation and enhanced reporting capabilities to marketing partners
  • Provides management and oversight of the Qualtrics platform to support survey deployment and analysis

General Support

  • Provides support to the department and leadership through reporting and analysis
  • Provides general support as needed to support the goals of the department
  • Manages vendor relationships and contract renewals

Other Responsibilities

  • Builds strong, collaborative relationships with leadership and departmental groups
  • Responds accurately and timely to association specific ad hoc requests, partners with other members of marketing team to deliver quality support

Location: Hybrid in Columbia, SC.

22-00737, Market Research Analyst

TM Floyd & Company offers a generous array of benefits, depending on the length of assignment. We also offer a referral bonus of up to $1,000. Ask us for more details!

TM Floyd & Company participates in E-VERIFY
AAP, EEO

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