Digital Marketing Strategist

Job Number:

21-00534

Location:

Remote

Onsite Flexibility:

Remote

Job Description

*Remote Opportunity*

Qualifications:

  • Bachelor’s degree in marketing, advertising, OR equivalent training and on-the-job experience with at least 3 years of digital marketing experience
  • Proven work experience as a digital marketing strategist or digital marketing manager
  • Experience working with paid digital campaigns and managing paid strategies
  • Experience implementing pay-per-click (PPC) campaigns, including searching, displaying, and retargeting
  • Effective project management skills with the ability to manage multiple projects simultaneously and develop accurate project time estimates
  • Solid knowledge of web analytics tools
  • Analytical/data analysis experience
  • Familiarity with web design/HTML
  • Refined written, oral, and visual communication skills with the ability to speak effectively before an audience
  • Demonstrated ability to establish priorities, take initiative, work under time constraints, and exercise sound business judgment
  • Ability to multitask and complete assignments within tight deadlines
  • Ability to interpret client needs to achieve customer satisfaction
  • Google certifications or equivalent digital technology certifications preferred

Responsibilities:

  • Develops and recommends digital marketing strategies and tactical and measurement plans to support business strategies
  • Leverages all available digital marketing channels and tactics to determine the most appropriate means and methods for increasing brand awareness and driving conversions
  • Sets digital marketing strategies using all necessary tools (e.g., web, email, social media, paid digital media, blogs, etc.)
  • Identifies advertising needs and recommends budget levels and channel mix for campaigns and evergreen digital marketing programs
  • Works closely with the digital media agency to develop recommendations for digital media plans (including paid social media) that support a campaign’s business objectives
  • Partners closely with the web design team to create landing pages and microsites that use best practices and are conducive to high conversion rates
  • Reports on digital campaign and program results data to internal clients and provides recommendations on how to optimize performance based on analytics and insights
  • Analyzes web traffic metrics and suggests solutions to optimize website performance
  • Monitor search engine optimization (SEO),search engine marketing (SEM), and marketing and sales performance metrics to forecast trends and to accurately track, communicate, and provide recommendations on traffic, usage rates, visibility, and awareness
  • Responsible for recommending changes or updates based on analysis
  • Research, recommend, and implement features and functions to enhance growth and awareness, including but not limited to, new eCommerce initiatives and social media involvement
  • Keep up to date with our audience’s preferences and proactively suggest new campaigns
  • Research products, services, and emerging strategies to identify new opportunities
  • Establish best practices in digital marketing and stay up to date with digital technologies developments

Location: Remote
21-00534
Digital Marketing Strategist

TM Floyd & Company offers a generous array of benefits, depending on the length of assignment. We also offer a referral bonus of up to $1,000. Ask us for more details!

TM Floyd & Company participates in E-VERIFY
AAP, EEO

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