Digital Business Development Manager (Hybrid)

We're hiring a Digital Business Development Manager to join our team in South Bend, IN. This role offers a hybrid schedule.

Skills and Qualifications:

• U.S. citizen or Green Card only
• 2+ years eCommerce or digital account management experience
• Strong understanding of conversion funnels, digital metrics, website optimization
• Customer-facing/account management background

• Experience with:
  • Meta (Facebook/Instagram), programmatic campaigns
  • Google Ads/AdWords
  • The Trade Desk

Responsibilities:

Strategic Relationship & Growth

• Act as a digitally native professional focused on building strong relationships to identify, unlock, and execute mutual goals and opportunities
• Bring strategic insights to help drive website conversion
• Identify and unlock content opportunities that support the website and conversion ambitions
• Serve as an extended arm of the Retail Marketing Manager to execute and deploy Customer Marketing Plan actions
• Be the main point of contact for online new initiatives

Customer Experience Alignment

• Understand consumer journey stages and ensure digital presence supports each stage
• Implement strategies to reduce fallout/drop-off
• Optimize taxonomy to reduce friction and optimize consumer journey
• Optimize conversion rate by PDP

Operations Management

• Ensure timely and accurate processing of POs and inventory oversight
• Maintain and optimize product content for increased organic traffic, longer virtual sessions, higher consideration, and conversion
• Ensure accurate catalog and taxonomy for better findability
• Help ensure PDPs are accurate and up to date with new product launches
• Track out of stock situation and optimize the process to reduce it
• Provide accurate forecasting for supply and allocation to reduce out-of-stock issues and improve on-shelf availability

Data Partnership, Reporting & Insights

• Share monthly reporting with agreed-upon KPIs to drive transparency and accountability
• Analyze campaign and operational performance and share findings to inform future strategies
• Build upon category trends to enhance product mix, positioning and product development
• Create scorecard to monitor business progress and performance
• Organize QBR with key stakeholders

The salary range for this position is $85,000 – $100,000.

TM Floyd & Company is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

We offer a generous array of benefits, depending on the length of assignment. We also offer a referral bonus of up to $1,000. Ask us for more details!

TM Floyd & Company participates in E-VERIFY.
AAP, EEO